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Manager, Customer Analytics

Needham, MA
Permanent | Job ID #60868 | Posted Last Month
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Our client, a Global restaurant is seeking a Manager of Customer Analytics to join them onsite in St. Louis for a full time PERM position.

The Customer Analyst, Loyalty will create data-driven insight and strategic marketing uses around loyalty member data.

 

RESPONSIBILITIES:

  • Develop and maintain an in-depth understanding of our data resources, including operational databases, and data flows with external partners.
  • Querying data warehouse or other sources of data to create analytical datasets
  • Application of research methodology in statistical applications to develop powerful analyses to help understand our customer better
  • Evolving analytical approaches in coordination with loyalty team members and other analytical contributors to craft the most appropriate project design and outcomes
  • Selecting and using a range of statistical methods to create insight. Methods can include clustering, predictive modeling, market basket analysis, regression analysis, explanatory analysis, descriptive analysis or any number of techniques to create insight
  • Provide Marketing business-area direction to the Data Science, Insights teams and analytics vendors to understand trends and impact on data, analytics design and findings
  • Presentation of analytical findings to the loyalty team and guiding them in the proper interpretation and use of the results
  • Interface with a range of analytical understanding and adapt communication to the needs of the level of understanding
  • Contribute to database projects, which often require participation of all stakeholders
  • Ensure that standard operating procedures and corporate privacy and data security policies are observed

 

REQUIREMENTS:

  • Bachelor’s Degree in Information Technology, Mathematics, Statistics or Marketing is preferred; or credentials within related data/analytical fields
  • Master’s or PhD degree in mathematics, analytics, statistics, or actuarial science a plus
  • 5+ years of experience working with customer and/or transactional data
  • 5+ years of experience working with marketing database solutions on multi-channel marketing and one-to-one communication (CRM) approaches preferred
  • Ability to understand business objectives and requirements, organize and interpret research results, and deliver insights and recommendations in the Marketing environment
  • Project management experience
  • Experience with data analysis tools such as Python, SAS, SPSS, Tableau, R
  • Experience with data query tools such as SQL and warehousing technologies such as Oracle and Hadoop
  • Experience with the Microsoft Office Suite

Apply now to learn more

 

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