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Content Marketing Insights Analyst

Remote | Santa Monica, California
Freelance | Job ID #64568 | Posted Last Week
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Our client, an entertainment TV group, is seeking a Content Marketing Insights Analyst to join the team. We're looking for candidates with the following skill set and experience to fill the role. 

You will report to the Head of Marketing Planning & Analysis and be responsible to:

  • Develop and implement dashboards and reporting tools that turns data into information and insights
  • Perform deep analyses, and recommendations using quantitative methods
  • Be a partner across the Originals Marketing team identifying business problems and developing reporting and analytical solutions that lead to improved campaigns, acquisition, engagement and retention efforts
  • Apply analytics and use big data to deliver insights in multiple areas: regular, real-time insights to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
  • Understand and define data requirements, develop an action plan and then present back to the client in a business context, clearly articulating results and strategic recommendations, both visually and verbally
  • Serve as liaison between team and Data Insights, Strategic Analytics, Data Science as well as the Marketing Research team (Consumer Insights, Marketing Analytics, Ad Sales Research) to connect insights from a variety of studies/analyses to draw a holistic story and drive actionable insights
  • Support the operationalization of analytics outputs to achieve maximum business value
  • Performs all related functions as needed

​Does this sound like you? Apply today! 

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